Throughout London between May and July 2010 are 250 beautiful, individually designed elephants. Similar to the Cow Parade back in 2002 (but much cuter) the Elephant Parade aims to raise the plight of the endangered Asian elephant. You can even buy them at an auction if you spot one you particularly like - and have loadsamoney. If you're not rolling in it you can buy a miniature version from the Elephant Parade webshop but be quick as they have limited amounts. A side benefit is that the elephants are getting people talking and making them stop, look around and enjoy their surroundings more than they would normally do!

This cutie is outside the Mayor's Office at More London